Chiến lược Marketing cho DN VVN
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Marketing strategy. Case 19 – TROUBLE BREWS AT STARBUCKS

Assignment Questions When Howard Schultz launched Starbucks, who was the target market, how was Starbucks positioned and what decisions about product, price, distribution and promotion supported this positioning? Wall Street and Starbucks management placed great emphasis on the company’s ability to continue its impressive growth rate. What were some of the growth initiatives undertaken by […]

Marketing strategy. Case 20 – GROUPON

Discussion Questions What is Groupon and how does it work? What is Groupon’s market? What does this company do and how does it make money? What does Groupon do that makes businesses willing to pay for its services? Why is Groupon such a big deal? That is, why should consumers pay attention to what Groupon […]