Marketing Innovation
Tài Liệu Giảng Dạy

Ten Types of Innovation The Discipline of Building Breakthroughs

Copyright © 2013 Deloitte Development LLC. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada

Sustainable Innovation – Trends in Marketing and Management

Anshu Saxena Arora, Sabine Bacouel-Jentjens, Mohamad Sepehri · Amit Arora. School of Business and Public Administration, University of the District of Columbia Washington, DC, USA.

A to F theory

The Roles of Actors in the Product Innovation Process in the Entrepreneurial Ecosystem: A to F Theory (Ratih Purbasari, Zaenal Muttaqin, Deasy Silvya Sari. Review of Integrative Business and Economics Research, Vol. 9, Supplementary Issue 4, 278-293)

Introduction to the Subject

The implementation of a new marketing methods involves significant changes in the marketing mix: product design or packaging, distribution, communication, or pricing. Its aim is to give value to the customers and to improve competitive advantage (OECD, 2005, 169).

Chapter 1: Overview Marketing Innovation

Understanding of the definition and requirements of innovation Understanding of the concepts of Marketing Innovation Study the goals of Marketing Innovation Know the factors affecting the Marketing Innovation

Chapter 2: Motivation of Strategic Innovation

An understanding of the factors of the internal and external environment affecting the innovation decision of enterprises. Evaluating the importance of each of those factors before the business makes an innovation decision.