The choice which results from consumer decision making is best described as a(n):

action.

purchase outcome.

behave oral intention.

integrative process.

All of the following statements are true EXCEPT:

Consumer behavior is constantly changing.

Needs/wants change at different times for different consumer groups.

The consumer often does not understand their own behavior completely.

Product life cycles are becoming longer.

New firms seeking to sell unfamiliar products/brands will find their task most difficult under which of the following choice behavior condition?

Moderate decision making.

Extensive decision making

Routinized decision making.

Impulse purchasing.

A comprehensive consumer analysis:

should focus only on cognitive behavior.

must continuously monitor changes in all three elements of the consumer process.

is only concerned with cognitive behavior.

is not properly directed at environmental changes.

Consumer analysis may be used to analyze all of the following EXCEPT:

consumers of an industry’s product.

organizational change.

an entire society.

a target market.

According to the American Marketing Association, consumer behavior is all of the following EXCEPT:

it affects, and is affected by, its environment.

it is dynamic.

it is focused upon the buying and selling patterns.

it is the product of the interaction of affect, cognition, and behavior.

The change in societal attitudes toward smoking demonstrates:

that political/health activists well understand the use of marketing tools.

that cigarette manufacturers can create needs.

that consumers do not trust advertisements.

that smoking is the only cause of cancer.

All of the following statements about the consumer decision process are true EXCEPT:

that the consumer usually progresses through the stages of the decision process in a linear fashion.

that the process begins with problem recognition.

that the choice results from the comparison of alternatives.

that the consumers often reevaluate their choice after use.

All of the following are characteristics of consumer research EXCEPT that it:

it is based on a small representative set of the population

utilizes a variety of techniques.

is essential in highly competitive markets.

poses complex ethical issues.

The study of cognition includes an analysis of the processes associated with all of the following EXCEPT:

remembering past events.

forming evaluations.

predicting competition’s prices.

stimuli and events.

Marketing strategy questions may be addressed in all of the following ways EXCEPT through:

formal consumer research.

logic founded in knowledge.

informal discussions with consumers.

predicting future markets.

The consumer’s salient beliefs about relevant consequences become a choice criteria during which of the following stages of the consumer problem solving process?

Purchase

Evaluation of alternatives

Search for alternative solutions

Problem recognition

The development of successful marketing strategies requires research into and analysis of all of the following EXCEPT:

consumer affect.

consumer behavior.

consumer competition.

consumer cognition.

A product/brand’s position in the consumer’s consideration set may be enhanced by all of the following EXCEPT:

consistently offering lower prices.

repetitive advertising campaigns.

intensive distribution strategies.

effective packaging design.

As an approach to study consumer behavior, understanding consumption and its meanings is the primary objective of:

psychology.

economics.

statistics.

cultural anthropology.

Each behavioral intention formed in the process of problem solving is a step in the overall decision plan; this in turn produces a sequence of _____ for goal achievement.

cognitive decisions

multiple problems

purposive behaviors

multiple decisions

The BASIC task of marketing strategy is to:

significantly raise product prices.

eliminate competitors.

dramatically lower marketing costs.

positively influence consumer behavior.

Problem representation may include all of the following EXCEPT:

selection of a best alternative.

a set of subgoals organized into a goal hierarchy.

tangible and abstract end goals.

relevant product knowledge.

Which of the following is overt in nature?

Cognition

Affect

Behavior

Memory

In its use of the Wheel of Consumer Analysis, marketing seeks to elicit change through:

lawsuits.

deception.

appeal.

force.

All of the following are elements of affect EXCEPT:

values.

feelings.

moods.

emotions.

Brands that are activated directly from memory upon problem recognition make up the:

activation set.

memory set.

consideration set.

evoked set.

Which of the following methods is MOST likely to be used by firms in the consumer packaged goods industry?

The marketing science approach

The anthropological approach

The traditional approach

The interpretive approach

Jane decided to purchase a car that was one or two years old with low mileage. In this regard, Jane has started visiting a few dealers, talking to salespeople, and has discussed the purchase with her father. Jane is currently in which of the following phases of the Generic Model of Consumer Problem Solving?

Purchase

Searching for alternative solutions

Evaluation of alternatives.

Satisfaction maximization

Which of the following tools are best used to discover the meanings associated with the purchase/use of products/services?

Statistical modeling

Surveys

Observation

Focus groups

Although consumer behavior research is useful for all levels of strategic analysis, it is most commonly studied and applied at the _____ level(s).

brand and store

supervisory

organizational

community

The key process in consumer decision making is:

making the purchase decision.

identification of multiple purchase alternatives.

the integration/evaluation process which produces a choice.

acquiring information.

The marketing concept is BEST described as:

an appropriate philosophy for conducting business.

a profitable philosophy adopted for conducting business.

a legally accepted practice for conducting business.

a profit maximization practice for conducting business.

In studying marketing strategy, the marketer is most interested in:

identifying those consumer variables that impact the success of a marketing strategy

expanding distribution

expanding the scope/use of marketing research

techniques for repositioning his/her product

Which of the following aspects of consumer behavior presents the marketer the MOST difficult continuing challenge?

The attempt to understand consumer feelings

The dynamic nature of consumer behavior

The attempt to understand the consumer

The overt nature of consumer behavior