Which of the following methods is MOST likely to be used by firms in the consumer packaged goods industry?

The traditional approach

The marketing science approach

The anthropological approach

The interpretive approach

The development of successful marketing strategies requires research into and analysis of all of the following EXCEPT:

consumer cognition.

consumer affect.

consumer competition.

consumer behavior.

The BASIC task of marketing strategy is to:

eliminate competitors.

dramatically lower marketing costs.

significantly raise product prices.

positively influence consumer behavior.

In studying marketing strategy, the marketer is most interested in:

expanding distribution

techniques for repositioning his/her product

expanding the scope/use of marketing research

identifying those consumer variables that impact the success of a marketing strategy

Which of the following tools are best used to discover the meanings associated with the purchase/use of products/services?

Observation

Statistical modeling

Focus groups

Surveys

The key process in consumer decision making is:

the integration/evaluation process which produces a choice.

making the purchase decision.

identification of multiple purchase alternatives.

acquiring information.

Consumer analysis may be used to analyze all of the following EXCEPT:

an entire society.

organizational change.

a target market.

consumers of an industry’s product.

Marketing strategy questions may be addressed in all of the following ways EXCEPT through:

informal discussions with consumers.

logic founded in knowledge.

formal consumer research.

predicting future markets.

In its use of the Wheel of Consumer Analysis, marketing seeks to elicit change through:

deception.

force.

appeal.

lawsuits.

The study of cognition includes an analysis of the processes associated with all of the following EXCEPT:

predicting competition’s prices.

forming evaluations.

remembering past events.

stimuli and events.

Brands that are activated directly from memory upon problem recognition make up the:

memory set.

evoked set.

activation set.

consideration set.

Each behavioral intention formed in the process of problem solving is a step in the overall decision plan; this in turn produces a sequence of _____ for goal achievement.

purposive behaviors

multiple decisions

multiple problems

cognitive decisions

Although consumer behavior research is useful for all levels of strategic analysis, it is most commonly studied and applied at the _____ level(s).

community

brand and store

organizational

supervisory

Jane decided to purchase a car that was one or two years old with low mileage. In this regard, Jane has started visiting a few dealers, talking to salespeople, and has discussed the purchase with her father. Jane is currently in which of the following phases of the Generic Model of Consumer Problem Solving?

Evaluation of alternatives.

Satisfaction maximization

Searching for alternative solutions

Purchase

A product/brand’s position in the consumer’s consideration set may be enhanced by all of the following EXCEPT:

consistently offering lower prices.

intensive distribution strategies.

effective packaging design.

repetitive advertising campaigns.

All of the following are characteristics of consumer research EXCEPT that it:

it is based on a small representative set of the population

is essential in highly competitive markets.

poses complex ethical issues.

utilizes a variety of techniques.

As an approach to study consumer behavior, understanding consumption and its meanings is the primary objective of:

economics.

statistics.

psychology.

cultural anthropology.

A comprehensive consumer analysis:

is not properly directed at environmental changes.

must continuously monitor changes in all three elements of the consumer process.

is only concerned with cognitive behavior.

should focus only on cognitive behavior.

Which of the following is overt in nature?

Memory

Cognition

Affect

Behavior

New firms seeking to sell unfamiliar products/brands will find their task most difficult under which of the following choice behavior condition?

Impulse purchasing.

Extensive decision making

Routinized decision making.

Moderate decision making.

The change in societal attitudes toward smoking demonstrates:

that political/health activists well understand the use of marketing tools.

that cigarette manufacturers can create needs.

that smoking is the only cause of cancer.

that consumers do not trust advertisements.

According to the American Marketing Association, consumer behavior is all of the following EXCEPT:

it is dynamic.

it is the product of the interaction of affect, cognition, and behavior.

it affects, and is affected by, its environment.

it is focused upon the buying and selling patterns.

The marketing concept is BEST described as:

a profitable philosophy adopted for conducting business.

an appropriate philosophy for conducting business.

a profit maximization practice for conducting business.

a legally accepted practice for conducting business.

Which of the following aspects of consumer behavior presents the marketer the MOST difficult continuing challenge?

The overt nature of consumer behavior

The attempt to understand consumer feelings

The attempt to understand the consumer

The dynamic nature of consumer behavior

Problem representation may include all of the following EXCEPT:

tangible and abstract end goals.

relevant product knowledge.

a set of subgoals organized into a goal hierarchy.

selection of a best alternative.

The consumer’s salient beliefs about relevant consequences become a choice criteria during which of the following stages of the consumer problem solving process?

Purchase

Problem recognition

Search for alternative solutions

Evaluation of alternatives

The choice which results from consumer decision making is best described as a(n):

behave oral intention.

purchase outcome.

action.

integrative process.

All of the following statements about the consumer decision process are true EXCEPT:

that the consumer usually progresses through the stages of the decision process in a linear fashion.

that the consumers often reevaluate their choice after use.

that the choice results from the comparison of alternatives.

that the process begins with problem recognition.

All of the following are elements of affect EXCEPT:

values.

feelings.

moods.

emotions.

All of the following statements are true EXCEPT:

Consumer behavior is constantly changing.

Product life cycles are becoming longer.

The consumer often does not understand their own behavior completely.

Needs/wants change at different times for different consumer groups.