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Sau hơn 6 năm đặt chi nhánh tại Hà Nội, đến nay Công ty Sữa Việt Nam (Vinamilk) đã có hơn 300 đại lý lớn nhỏ phủ kín các tỉnh thành phía Bắc, mức tăng trưởng hàng năm của công ty tại thị trường Hà Nội lên tới trên 40%/năm.

Upon completion of this chapter, students should be able to: describe the functional or perceived environment and understand levels of environment. distinguish between aspects of the social and physical environments; also understand the marketing implications of the two environments. distinguish between macro and micro social environment. recognize and understand hierarchical relationships of various levels of […]

After completing this chapter, the student should be able to: define market segmentation. elaborate on the major steps in developing a segmentation strategy. describe the benefit approaches to segmenting a market. describe the psychographic segmentation using the VALSTM describe person/situation segmentation and the steps involved. describe geodemographic segmentation and the PRISM NE system. define product […]

The discrepancies in demand and supply, conflicts between channel members, the environmental impact and theft along the way seriously harm the company’s profitability. With Cola Cola entering the market, Pepsi needs to redefine and redesign its supply-chain strategy to meet the challenges faced in the market and sustain its position in the country. These challenges […]