The topic “Proposing communication plan for a CSR campaign for V.Rohto Vietnam by Mekong Communications Corporation” was conducted in September 2024. This research aims to propose a communication plan for the CSR campaign of V.Rohto Vietnam. Additionally, it studies the effectiveness of the previous campaign from the perspectives of the Brand, Agency, and Customers. Based […]

The topic “Proposing a communication strategy on a digital platform to increase Fox Office’s awareness of business customers” was carried out with the main research objectives; that is, describing the portrait of the target customer group, analyzing and evaluating the behavior of the target customer group on the digital platform, thereby proposing a suitable communication […]

This report focuses on developing Content Marketing services on the TikTok platform for SIKIDO, aiming to meet the growing demand of businesses to effectively leverage this social media platform. The study was conducted through in-depth interviews with 20 current and potential Clients of SIKIDO to gather insights and evaluations regarding TikTok usage habits, expectations of […]

The topic “A Comprehensive Assessment of BUSAI Memecoin’s Social Media Performance and Recommendations a Content Marketing Plan for Improved Communication Effectiveness at Playground Co., Ltd.” in a 10-week research period from August 5, 2024 to October 13, 2024.The purpose of the study is to investigate the problems associated with developing and executing a social media […]

The thesis “Propose strategies to enhance brand awareness on Facebook and the Website to increase customer purchase decisions at Homebest Vietnam” is conducted with the following main research objectives: to assess the current state of Homebest’s Facebook and Website platforms, describe the target customer profile, analyze and evaluate the behaviors and preferences of this target […]

This thesis, named “Developing a Content Marketing Strategy on Instagram to Increase Brand Awareness for Daskove Cat Litter in Ho Chi Minh City,” aims to tackle the challenge of making Daskove more visible in a competitive pet care market. The research looks at the motivations, preferences, and behaviors of Vietnamese Instagram users to create effective […]