Nghiên cứu Marketing
Tài Liệu Giảng Dạy
Chapter 13: Communicating Marketing Research Findings
25/11/2017 Tài Liệu Giảng Dạy 0. Bình Luận

Learning objectives:

  • Understand the objectives of a research report
  • Describe the format of a marketing research report
  • Discuss several techniques for graphically displaying research results
  • Understand the importance of presentations in marketing research

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