Quản trị Kênh Phân phối
Tài Liệu Giảng Dạy
Chapter 6_Sidebar 6-1 Zara A European Retailer
24/12/2017 Tài Liệu Giảng Dạy 0. Bình Luận

Zara was founded in Spain in 1975, and in the three decades of its existence, it has built and fine-tuned a particular model of retailing that appears to balance the need to control costs with the need to meet the demands of its fashion-forward, trendy target market.


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