KHOÁ LUẬN TỐT NGHIỆP - LUẬN VĂN - LUẬN ÁN
Cử Nhân
The topic “Proposing a communication strategy on a digital platform to increase Fox Office’s awareness of business customers” was carried out with the main research objectives; that is, describing the portrait of the target customer group, analyzing and evaluating the behavior of the target customer group on the digital platform, thereby proposing a suitable communication strategy. The author chose the desk research method, qualitative research and quantitative research to produce accurate research results; serving to solve the proposed research objectives.