The topic “Proposing communication plan for a CSR campaign for V.Rohto Vietnam by Mekong Communications Corporation” was conducted in September 2024. This research aims to propose a communication plan for the CSR campaign of V.Rohto Vietnam. Additionally, it studies the effectiveness of the previous campaign from the perspectives of the Brand, Agency, and Customers. Based on these objectives, the author has both theoretical and practical grounds to propose a communication plan for V.Rohto Vietnam’s CSR campaign, outlining strategies and types of content necessary to achieve the best effectiveness and strongly impact consumer awareness.