Marketing Chit & Chat
   
Trade marketing

Chapter 0: Introduction to the course

An understanding of the Trade Marketing concept. The importance of Trade Marketing. 4Cs model in Trade Marketing. Knowledge of distribution channel strategies. How to apply the 4Cs model and theory to business.

Chapter 1: Overview

An understanding of trade marketing definition and role. The difference between Brand Marketing & Trade Marketing. 4Cs model of Trade Marketing.

Chapter 2: Customer Development

An understanding of the components of customer development strategy. Applying knowledge to practical situations.

Chapter 3: Consumer Engagement

An understanding of the components of consumer engagement strategy. Applying knowledge to practical situations.

Chapter 5: Company Engagement

An understanding of An Employee Engagement Strategy. Applying theory to analyze business situations.