The COVID-19 affected various industries, including marketing. In the Vietnamesecontext, technology companies, particularly those with hybrid work models, havefacedchallenges in maintaining employee engagement and productivity. Effective internalcommunication is important for enhancing employee satisfaction, and drivingbusinesssuccess.

This internship thesis explores the challenges of internal communicationat KMSTechnology Vietnam. Some traditional communication channels such as email andnewsletters have become less effective due to overlapping content, lack of interactivity. The thesis will also explore requirements and functionalities that an internal podcastshould have to meet the needs of a technology company like KMS. It will also explorethebenefits and challenges when implementing internal podcast.

By figuring out all of the challenges and opportunities, this thesis contribute toKMSinternal communication strategies.