Marketing Chit & Chat
   

For 77 years, in good times and bad, General Motors sold more cars annually than any other company.

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In 2003, Starbucks accomplished something that few companies ever do: It became a Fortune 500 company—a phenomenal achievement for a company that went public only 12 years earlier.

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It is one of the least likely businesses ever invented. However, Hall- mark and its main competitors—American Greetings and Gibson Greetings, plus an assortment of so-called alternative card companies—make a good living selling sentiment to American consumers.

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The price of admission to many of America’s movie theaters sometimes buys an experience sensible people would pay to avoid.

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Although Hershey Chocolate USA, a division of Hershey Foods Corporation, did not meet its performance expectations in 1999, the company played an important role in increasing U.S. candy sales.

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Harley-Davidson, Inc., founded in 1903, is the only remaining American motorcycle manufacturer, although there are some new upstart companies.

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