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POM. Real Marketing 3.2

Your Company Sucks.com

Consumer Behavior. Chapter 01: Toyota 2008

For 77 years, in good times and bad, General Motors sold more cars annually than any other company.

Consumer Behavior. Chapter 02: Starbuck 2008

In 2003, Starbucks accomplished something that few companies ever do: It became a Fortune 500 company—a phenomenal achievement for a company that went public only 12 years earlier.

Consumer Behavior. Chapter 07: Hallmark cards

It is one of the least likely businesses ever invented. However, Hall- mark and its main competitors—American Greetings and Gibson Greetings, plus an assortment of so-called alternative card companies—make a good living selling sentiment to American consumers.

Consumer Behavior. Chapter 11: America’s Movie Theatres

The price of admission to many of America’s movie theaters sometimes buys an experience sensible people would pay to avoid.

Consumer Behavior. Chapter 15: Hershey North America

Although Hershey Chocolate USA, a division of Hershey Foods Corporation, did not meet its performance expectations in 1999, the company played an important role in increasing U.S. candy sales.

Consumer Behavior. Chapter 16: Harley-Davidson Inc.

Harley-Davidson, Inc., founded in 1903, is the only remaining American motorcycle manufacturer, although there are some new upstart companies.

Consumer Behavior. Chapter 17: The Cereal Wars

What’s for breakfast? For more and more Americans, the answer to that question is “nothing.”