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Marketing Innovation
Tài Liệu Giảng Dạy

Chapter 3: Innovation Research

An understanding of the definition of Innovation Research Distinguishing Innovation Research & Innovative Research An understanding of the innovation and market research process

Chapter 4: Business Innovation Models

An understanding of the innovation models Applying the models in practice

Chapter 5: Innovation in Product Strategy

Understand the definition of products & services to build an appropriate innovation strategy Understand and apply common innovation strategy Clarifying many definition closely related to products/services that businesses need to know when developing products.     TRANSLATE with x English Arabic Hebrew Polish Bulgarian Hindi Portuguese Catalan Hmong Daw Romanian Chinese Simplified Hungarian Russian Chinese […]

Chapter 6: Innovation in Price Strategy

Understand the definition of pricing and the factors affecting the pricing process. Learn about 5 innovative pricing strategies for consumer goods brands.