Nghiên cứu Marketing
Tài Liệu Giảng Dạy
Chapter 1_Marketing Research for Managerial Decision Making
04/12/2017 Tài Liệu Giảng Dạy 0. Bình Luận

Learning Objectives
Describe the impact marketing research has on marketing decision making
Demonstrate how marketing research fits into the marketing planning process
Provide examples of marketing research studies
Understand the scope and focus of the marketing research industry


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