Nghiên cứu Marketing
Tài Liệu Giảng Dạy
Chapter 2_The Marketing Research Process and Proposals
03/12/2017 Tài Liệu Giảng Dạy 0. Bình Luận

Learning Objectives
Describe the major environmental factors influencing marketing research
Discuss the research process and explain the various steps
Distinguish between exploratory, descriptive, and causal research designs
Identify and explain the major components of a research proposal


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