Quản trị Kênh Phân phối
Tài Liệu Giảng Dạy
Chapter 4_Make-or-Buy Channel Analysis
29/12/2017 Tài Liệu Giảng Dạy 0. Bình Luận


  • Understand vertical integration as a continuum from make to buy rather than as a binary choice.
  • Explain why channel players (manufacturers, wholesalers, retailers) often integrate forward or backward with great expectations, only to divest themselves within a few years.
  • Frame vertical integration decisions according to whether owning the channel, or some of its functions, improves long-term returns on investment.
  • Recognize why outsourcing should be the base case for a market channel, rather than vertical integration.
  • Define six categories of company-specific capabilities.

Bình luận của bạn cho bài viết này

You must be logged in to post a comment.