Hành vi khách hàng
Tài Liệu Giảng Dạy
Consumer Behavior. Lecture 3: Consumer Decision Making
30/11/2018 Tài Liệu Giảng Dạy 0. Bình Luận

After finishing this chapter, students should be able to:

  • discuss how stored knowledge interacts with environmental factors to influence consumers’ decision-making processes.
  • describe the key features of problem solving.
  • describe the various aspects of problem representation, including goal hierarchies, choice alternatives and choice criteria.
  • discuss the types of end goals and their effects on problem solving.
  • describe the difference between compensatory and noncompensatory integration processes.
  • define heuristics and understand different types of heuristics with examples.
  • describe the differences between extensive and limited decision making and routinized choice behavior.
  • identify several factors that influence the type of decision making consumers perform.

Bình luận của bạn cho bài viết này

You must be logged in to post a comment.