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Tài Liệu Giảng Dạy
Consumer Behavior. Lecture 2: A Framework for Consumer Analysis
01/12/2018 Tài Liệu Giảng Dạy 0. Bình Luận

Learning outcomes:

  • Define and identify affective and cognitive, behavioral, and environmental factors.
  • Recognize why all three factors must be taken into consideration for a thorough understanding of consumers.
  • Understand that marketing strategies can influence consumers’ affect and cognitions, behaviors, and environment, and in turn are influenced by these factors.
  • Describe the dynamic process of reciprocal system between the four elements in the Wheel of Consumer Analysis.

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