Hành vi khách hàng
Tài Liệu Giảng Dạy
- Define and identify affective and cognitive, behavioral, and environmental factors.
- Recognize why all three factors must be taken into consideration for a thorough understanding of consumers.
- Understand that marketing strategies can influence consumers’ affect and cognitions, behaviors, and environment, and in turn are influenced by these factors.
- Describe the dynamic process of reciprocal system between the four elements in the Wheel of Consumer Analysis.