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Chiến lược Marketing cho DN VVN
eBook_Marketing Strategy: Text and Cases (7th Ed)
06/02/2020 Chiến lược Marketing cho DN VVN 0. Bình Luận

O.C. FERRELL The University of New Mexico, MICHAEL D. HARTLINE The Florida State University.

Marketing strategy draws from psychology, sociology, and economics to better understand the basic needs and motivations of these people—whether they are the organization’s customers (typically considered the most critical), its employees, or its stakeholders. In short, marketing strategy is about people serving people.


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