Quản trị Sản phẩm mới
Tài Liệu Tham Khảo
QTSPM_User Toolkits for Innovation
12/12/2017 Tài Liệu Tham Khảo 0. Bình Luận

Manufacturers must accurately understand user needs in order to develop
successful products – but the task is becoming steadily more difficult as
user needs change more rapidly, and as firms increasingly seek to serve
“markets of one.” User toolkits for innovation allow manufacturers to
actually abandon their attempts to understand user needs in detail in favor
of transferring need-related aspects of product and service development to
users along with an appropriate toolkit.


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