What’s for breakfast? For more and more Americans, the answer to that question is “nothing.”

American Girl Brands is a wholly owned subsidiary of Mattel Inc., the world’s leading toy company.

In 1994 Jeff Bezos, a young senior vice president at a Wall Street investment firm, decided to become a part of the Internet revolution. He decided to try to sell books via the World Wide Web.

PHILIP KOTLER Northwestern University and KEVIN LANE KELLER Dartmouth College

Joseph F., Jr. Hair, Mary F. Wolfinbarger, David J. Ortinau

J. Paul Peter and Jerry Olson (2010). Consumer Behavior and Marketing Strategy, 9th Edition, McGraw Hill. Bấm tại đây