Đây là tài liệu giảng dạy của thầy Đinh Tiên Minh tại trường Đại học Kinh Tế TP.HCM dùng cho bậc cử nhân chuyên ngành marketing và thương mại, đồng thời là tài liệu tham khảo hữu ích cho các trường có đào tạo cùng ngành và các đọc giả quan tâm.
Read the text and summarize the key ideas.
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