1. Assume you have joined a new company manufacturing and marketing aluminum extrusion products as a head of marketing. The company would market its products to household customers for door and windows frames, and also to business customers for various applications like control panels in electrical industry, water purification equipment, heat sinks for electronics equipment, […]

L.C. Goyal, Director, VCB Ltd., was seriously considering the proposal made by Pradeed Chatterjee, to make a change in the product strategy, in order to solve the problem of declining profitability. VCB was one of the largest manufacturers of cement blocks, which was used by the construction industry. VCB was started in 2004, as a […]

What factors and considerations should be taken into account in the following situations? And why? a. Clement Company has been distributing its construction safety helmets and boots through retailers in Singapore. The company is considering bypassing and distributing and selling its products direct to customer in Singapore. b. Daniel Company is currently using 900 local industrial distributors […]