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Tài Liệu Giảng Dạy
Consumer Behavior. Lecture 1: Introduction to Consumer Behavior and Marketing Strategy
02/12/2018 Tài Liệu Giảng Dạy 0. Bình Luận

Learning outcomes:

  • Review the basic concepts of marketing
  • Understand the concept of consumer behavior and situational influences which may impact each stage of the decision making process for the consumer;
  • Understand the internal influences on consumer decision making;
  • Understand the external influences on consumer behavior including family, household, social class and culture;
  • Understand the importance and application of consumer behavior to marketing strategy

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