The SCImago Journal & Country Rank is a publicly available portal that includes the journals and country scientific indicators developed from the information contained in the Scopus® database (Elsevier B.V.). These indicators can be used to assess and analyze scientific domains. Journals can be compared or analysed separately. Country rankings may also be compared or […]

WoS, The Master Journal List is an invaluable tool to help you to find the right journal for your needs across multiple indices hosted on the Web of Science platform. Spanning all disciplines and regions, Web of Science Core Collection is at the heart of the Web of Science platform. Curated with care by an […]

Scopus offers free features to non-subscribed users as Scopus Preview. Researchers use Scopus Preview to assist with research, such as searching for authors and learning more about Scopus content coverage and source metrics. More information

Elsevier is a global information analytics business that helps institutions and professionals advance healthcare, open science and improve performance for the benefit of humanity. More information

The ABDC is the collective voice of Australian university business schools, which educate 16% of all domestic students ­and 39% of the nation’s international students. Our 38 members teach and research the areas vital to the success of the businesses that underpin the economy. The ABDC’s aim is to make business schools even better. As […]

The study was conducted with the goal of exploring the needs and expectations of businesses regarding Content Marketing services on the TikTok platform in order to propose adding this service to ScaleUP’s portfolio. The research was carried out over a two-month period from August 5, 2024, to October 13, 2024.The research process was conducted in […]

The thesis “Proposing Localization Marketing Plan to Unlock Local Activation Platform for OREO Cookies” is written based on the huge difference between OREO’s leading position as the No.1 selling cookie brand worldwide and its humble market share, at merely 10.5%, in Vietnam. The research is driven by the need to enhance OREO’s resonance with Vietnamese […]

The study “Proposal for Enhancing the Effectiveness of Accesstrade’s Campaigns” was conducted in August – October 2024. The research aims to identify key factors influencing effecctiveness of Accesstrade’s campaign as well as to assess the effecctiveness of Accesstrade’s campaigns. Based on these objectives, the author establishes both theoretical and practical foundations to propose strategies for […]