The study was conducted with the goal of exploring the needs and expectations of businesses regarding Content Marketing services on the TikTok platform in order to propose adding this service to ScaleUP’s portfolio. The research was carried out over a two-month period from August 5, 2024, to October 13, 2024.
The research process was conducted in two main phases: First, the author carried out desk research (gathering information through articles, studies, and the internet) and then conducted qualitative research (interviewing 19 small and medium-sized businesses about their interest, needs, and desires for Content Marketing services on TikTok).
Based on the qualitative survey results and the information gathered from desk research, the author evaluated and assessed the findings, leading to the proposal of a “Development plan for TikTok content marketing services for ScaleUP”. The plan includes proposing appropriate strategies to attract small and medium-sized businesses to decide on using ScaleUP’s TikTok content marketing services.