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The ABDC is the collective voice of Australian university business schools, which educate 16% of all domestic students ­and 39% of the nation’s international students. Our 38 members teach and research the areas vital to the success of the businesses that underpin the economy. The ABDC’s aim is to make business schools even better. As […]

The study was conducted with the goal of exploring the needs and expectations of businesses regarding Content Marketing services on the TikTok platform in order to propose adding this service to ScaleUP’s portfolio. The research was carried out over a two-month period from August 5, 2024, to October 13, 2024.The research process was conducted in […]

The thesis “Proposing Localization Marketing Plan to Unlock Local Activation Platform for OREO Cookies” is written based on the huge difference between OREO’s leading position as the No.1 selling cookie brand worldwide and its humble market share, at merely 10.5%, in Vietnam. The research is driven by the need to enhance OREO’s resonance with Vietnamese […]

The study “Proposal for Enhancing the Effectiveness of Accesstrade’s Campaigns” was conducted in August – October 2024. The research aims to identify key factors influencing effecctiveness of Accesstrade’s campaign as well as to assess the effecctiveness of Accesstrade’s campaigns. Based on these objectives, the author establishes both theoretical and practical foundations to propose strategies for […]

The COVID-19 affected various industries, including marketing. In the Vietnamesecontext, technology companies, particularly those with hybrid work models, havefacedchallenges in maintaining employee engagement and productivity. Effective internalcommunication is important for enhancing employee satisfaction, and drivingbusinesssuccess. This internship thesis explores the challenges of internal communicationat KMSTechnology Vietnam. Some traditional communication channels such as email andnewsletters have […]

The topic “Proposing communication plan for a CSR campaign for V.Rohto Vietnam by Mekong Communications Corporation” was conducted in September 2024. This research aims to propose a communication plan for the CSR campaign of V.Rohto Vietnam. Additionally, it studies the effectiveness of the previous campaign from the perspectives of the Brand, Agency, and Customers. Based […]