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Các môn giảng dạy

Chapter 2: Customer Development

An understanding of the components of customer development strategy. Applying knowledge to practical situations.

Chapter 3: Consumer Engagement

An understanding of the components of consumer engagement strategy. Applying knowledge to practical situations.

Chapter 4: Category Development

An understanding of components of Category Development strategy Applying knowledge to practical situations

Chapter 5: Company Engagement

An understanding of An Employee Engagement Strategy. Applying theory to analyze business situations.

A-to-F Method for Innovation Success

Some companies are well-organized for innovation. Consider Apple, 3M, P&G, Sony, Samsung, Starbucks, and many others.

A to F theory

The Roles of Actors in the Product Innovation Process in the Entrepreneurial Ecosystem: A to F Theory (Ratih Purbasari, Zaenal Muttaqin, Deasy Silvya Sari. Review of Integrative Business and Economics Research, Vol. 9, Supplementary Issue 4, 278-293)

IM_Example of Disney+ in Vietnam

Bài tham khảo cho việc phân tích yếu tố môi trường ảnh hưởng việc thâm nhập Disney+ tại Việt Nam.

Mẫu kịch bản sự kiện

Các nhóm có thể tải xem mẫu các tài liệu cho một sự kiện.