An understanding of trade marketing definition and role. The difference between Brand Marketing & Trade Marketing. 4Cs model of Trade Marketing.

An understanding of the components of customer development strategy. Applying knowledge to practical situations.

An understanding of the components of consumer engagement strategy. Applying knowledge to practical situations.

An understanding of components of Category Development strategy Applying knowledge to practical situations

An understanding of An Employee Engagement Strategy. Applying theory to analyze business situations.

Some companies are well-organized for innovation. Consider Apple, 3M, P&G, Sony, Samsung, Starbucks, and many others.

The Roles of Actors in the Product Innovation Process in the Entrepreneurial Ecosystem: A to F Theory (Ratih Purbasari, Zaenal Muttaqin, Deasy Silvya Sari. Review of Integrative Business and Economics Research, Vol. 9, Supplementary Issue 4, 278-293)

Bài tham khảo cho việc phân tích yếu tố môi trường ảnh hưởng việc thâm nhập Disney+ tại Việt Nam.