An understanding of the Trade Marketing concept. The importance of Trade Marketing. 4Cs model in Trade Marketing. Knowledge of distribution channel strategies. How to apply the 4Cs model and theory to business.

An understanding of trade marketing definition and role. The difference between Brand Marketing & Trade Marketing. 4Cs model of Trade Marketing.

An understanding of the components of customer development strategy. Applying knowledge to practical situations.

An understanding of the components of consumer engagement strategy. Applying knowledge to practical situations.

An understanding of An Employee Engagement Strategy. Applying theory to analyze business situations.