Dan Lattimore et al., Public Relations_The Profession and the Practice, 4th edition, McGraw Hill, 2012. Bấm tại đây
Read moreO.C. FERRELL The University of New Mexico, MICHAEL D. HARTLINE The Florida State University. Marketing strategy draws from psychology, sociology, and economics to better understand the basic needs and motivations of these people—whether they are the organization’s customers (typically considered the most critical), its employees, or its stakeholders. In short, marketing strategy is about people […]
Read moreThese worksheets will assist you in writing a formal marketing plan. Worksheets are a useful planning tool because they help to ensure that important information is not omitted from the marketing plan.
Read moreThis marketing plan was written using the worksheets in “Marketing plan worksheets”. As a result, this plan is consistent with the outline of the textbook.
Read moreCompeting in today’s economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms.
Read moreThe process of strategic marketing planning can either be quite complex or relatively straightforward.
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