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Qui tắc liêm chính trong NCKH tại UEH

Hiệu trưởng Trường Đại học Kinh tế TP.HCM (UEH) ban hành Qui định về các qui tắc liêm chính trong nghiên cứu khoa học tại UEH năm 2019.

POM. Understanding market place and customer needs

Sinh viên đọc tài liệu này và tóm tắt các ý chính.

POM. Real Marketing 3.1

TOMS Shoes: “Be the Change You Want to See in the World”.

POM. Real Marketing 3.2

Your Company Sucks.com

Consumer Behavior. Chapter 01: Toyota 2008

For 77 years, in good times and bad, General Motors sold more cars annually than any other company.

Consumer Behavior. Chapter 02: Starbuck 2008

In 2003, Starbucks accomplished something that few companies ever do: It became a Fortune 500 company—a phenomenal achievement for a company that went public only 12 years earlier.

Consumer Behavior. Chapter 07: Hallmark cards

It is one of the least likely businesses ever invented. However, Hall- mark and its main competitors—American Greetings and Gibson Greetings, plus an assortment of so-called alternative card companies—make a good living selling sentiment to American consumers.

Consumer Behavior. Chapter 11: America’s Movie Theatres

The price of admission to many of America’s movie theaters sometimes buys an experience sensible people would pay to avoid.