Thực hiện Quyết định số 4621/QĐ-ĐHKT-VSĐH ngày 15/12/2016 của Hiệu trường trường Đại học Kinh tế TP.HCM về việc kiểm soát và xử lý trùng lắp các sản phẩm học thuật, tất cả luận văn, luận án trước khi bảo vệ phải được kiểm tra tính trùng lắp trên phần mềm Turnitin. Thời gian qua, […]

Sinh viên/ Học viên/ NCS tham khảo tài liệu này để biết cách trích dẫn trích nguồn cho luận văn của mình một cách chính xác, tránh bị xem là đạo văn. Tài liệu này đang được sử dụng cho học viên cao học trường Đại học Kinh tế TP.HCM (xem chi tiết).

The study was conducted with the goal of exploring the needs and expectations of businesses regarding Content Marketing services on the TikTok platform in order to propose adding this service to ScaleUP’s portfolio. The research was carried out over a two-month period from August 5, 2024, to October 13, 2024.The research process was conducted in […]

The thesis “Proposing Localization Marketing Plan to Unlock Local Activation Platform for OREO Cookies” is written based on the huge difference between OREO’s leading position as the No.1 selling cookie brand worldwide and its humble market share, at merely 10.5%, in Vietnam. The research is driven by the need to enhance OREO’s resonance with Vietnamese […]

The study “Proposal for Enhancing the Effectiveness of Accesstrade’s Campaigns” was conducted in August – October 2024. The research aims to identify key factors influencing effecctiveness of Accesstrade’s campaign as well as to assess the effecctiveness of Accesstrade’s campaigns. Based on these objectives, the author establishes both theoretical and practical foundations to propose strategies for […]

The COVID-19 affected various industries, including marketing. In the Vietnamesecontext, technology companies, particularly those with hybrid work models, havefacedchallenges in maintaining employee engagement and productivity. Effective internalcommunication is important for enhancing employee satisfaction, and drivingbusinesssuccess. This internship thesis explores the challenges of internal communicationat KMSTechnology Vietnam. Some traditional communication channels such as email andnewsletters have […]