Sau khi học chương này, sinh viên sẽ hiểu: – Các bước phát triển chương trình truyền thông cho sản phẩm công nghiệp. – Vai trò của các công cụ truyền thông như quảng cáo, PR, khuyến mãi và Marketing trực tiếp.

Sau khi học chương này, sinh viên sẽ hiểu: – Ý nghĩa của giá. – Hiểu và phân tích các nhân tố ảnh hưởng đến việc định giá sản phẩm. – Phân biệt các phương pháp định giá và chiến lược giá.

Read the text and summarize the key ideas.

Các anh chị trả lời tình huống sau đây:  

Q1: Can a customer be classified as an OEM as well as a user customer? Explain with an example. Q2: What distribution strategy should be followed by a company, which is marketing tyres to OEM customers and replacement markets and why? Q3: A major electrical equipment (like power transformer and switch-gear) manufacturer tried to have […]

1. Sigma is in the steel production business and is based in China. Rhema is in electronic component manufacturing and is based in Taiwan. What are the environmental factors that would have a major impact on the business of the two companies? How are the factors similar or different for the companies? (B2B S’pore version, […]

1. Assume you have joined a new company manufacturing and marketing aluminum extrusion products as a head of marketing. The company would market its products to household customers for door and windows frames, and also to business customers for various applications like control panels in electrical industry, water purification equipment, heat sinks for electronics equipment, […]

L.C. Goyal, Director, VCB Ltd., was seriously considering the proposal made by Pradeed Chatterjee, to make a change in the product strategy, in order to solve the problem of declining profitability. VCB was one of the largest manufacturers of cement blocks, which was used by the construction industry. VCB was started in 2004, as a […]